Digital Marketing
Digital Marketing has transformed the face of Marketing and is offering businesses ground-breaking opportunities, together with new tools and techniques to use in their marketing mix.
At The Power Station we are excited about Digital Marketing and the new opportunities it provides to promote products and services using digital distribution channels to reach your target audience in a timely, relevant, personal and cost-effective manner.
Using Digital Marketing as part of your Marketing Programme doesn't necessarily mean throwing out other established marketing techniques; but it can give your marketing new life, more vibrancy and enable you to link marketing activity directly to sales performance.
What we like is that it's focused and cost effective - which means you can target activity at the customers most likely to do business with you and get the maximum business impact from your marketing budget.
Our coordinated services cover all areas of Digital Marketing which can be bought individually or in combinations. Our services include:
The World Wide Web is a wonderful place, but it's HUGE and filled with millions of websites all competing for your attention.
By using innovative web techniques and creating accessible, modern, professional content, we create websites that engage your audience, communicate your key messages and above all, get your target audience coming back.
Whether you're looking for a simple brochure site or a full-on ecommerce shop to sell your products or services, we can help with:
- Design and development to make the most of your online presence
- CMS (Content Management Systems)
- Flash animation
- Analytics to track traffic through your website
Bespoke development results in applications that meet the specific requirements of your business; helping you to building and retain competitive advantage.
Successful e-mail campaigns need to be highly personalised and targeted. We provide not only the concepts, but the management and delivery mechanism allowing detailed tracking through delivery, open and click rate reports.
Viral marketing and viral advertising are marketing techniques that use existing social networks to achieve your marketing objectives cost effectively. They are particularly powerful tools to achieve brand awareness and stimulate product sales. Virals can take many forms such as animations or games, although the most common medium is video.
We can offer clients a complete 'concept to screen' service or any component part, including sourcing and managing onsite film crews, producers, directors, editors, designers, motion graphics animators, actors, voiceovers, location selection.
Social networking sites can be a useful marketing tool for reaching a wider audience and increasing visibility. Marketing in this new space can bring rewards, but requires a different approach to traditional marketing tools.
Mobile phone users increasingly know what they want and want it 'on demand'. We can help you make the most of this powerful channel, from designing and producing mobile applications to 'mobile tagging' (2D barcodes).
A widget is a small (usually free) downloadable desktop application designed to display information without the need to open a browser.
