Digital marketing is a fast moving area full of exciting opportunities, but it's also a bit of a jungle. Digital marketing is not just 'Web Marketing' - it covers all internet and mobile channels
Are you looking to unravel the mysteries of strategic marketing? Find out what distinguishes strategic marketing from other types of marketing.
Marketing, at its purest, is all about creating an offering that has value to your customers. Therefore it makes sense the more you understand your market, the more effective your marketing will be.
The Power Station (Marketing) Ltd, announce their strategic partnership with Integration Group, a global firm providing metrics, tools and processes to drive marketing accountability.
Here’s a Christmas cracker conundrum: I say I say I say - What’s the difference between strategic marketing and tactical marketing?
Do you really understand your customers?
Creating a stir in B2B marketing
Arnie the Armadillo the star of our KPSol viral creates a stir in the B2B community
Digital Marketing - Aleksandr Orlov has ‘the X factor’ Digital Marketing has well and truly come of age and marketing
Getting to grips with Strategic Marketing. Do you think that Strategic Marketing is just clever rhetoric – or can it really improve your business performance
Communicating Effectively. It’s so easy to communicate with your customers in today’s multimedia world that your competitors are probably already talking to them!
FERMA, the Federation of European Risk Management Associations, holds its biennial conference in Prague on 4-7 October 2009. The theme of this year's conference is ‘Global Village: The Future of Risk Management'. We offer specialist services for marketing and sales into the risk management community.
Customer Focus Groups are a direct and cost effective way of understanding customers' needs and expectations - particularly useful for pre-launch testing of propositions, and products and services.
Three specialist Marketing agencies come together under the umbrella of 'Knowing Marketing'. The Power Station, along with its strategic partners, Fuse Digital Group and Initio Consulting, now offer a comprehensive and coordinated range of Digital Marketing services based on their collective, broad-based experience and specialist skill sets.
The Power Station will be attending the AIRMIC conference in Bournemouth, 16.06.09 - 17.07.09 where we will be representing one of our clients, Claimsuite. Keep an eye out for us and come say 'hello'. We can be found at exhibition stand number 29 or performing the limbo at the AIRMIC Beach Party.
Release the untapped value of existing customer relationships. Do your customers know about all the products and services that you offer? The more touch points you have with a customer, the stickier they are. Customers are more likely to buy from product providers they already know. Update product information at a central source and deliver into marketing collateral, websites and mobile applications.
